The world needs people who understand branding, who can build world-leading brands, who can use branding to help lead organisations, and who can lead branding consultancies. We’ve therefore created the world’s first postgraduate programme in brand leadership.
Brand and leadership
Brand; digital and technology
Brands and strategy
Brands in action
Frontiers of branding
Innovation and organisational transformation
Understanding research for brand leadership
Brand management is a unique discipline that brings together multiple perspectives of organisations, consumers and wider societal stakeholders. It is also a key reputational function of a business. Organisations require and seek qualified employees who have relevant knowledge and skills to develop and manage brands to achieve organisational uniqueness in challenging, competitive and diverse contexts.
Contemporary Issues in Branding;
Global Brand Management;
Applied Brand Management;
Marketing Consultancy Research;
Managing Corporate Reputation;
Advanced Study Project or Company Internship.
Our MSc Branding and Advertising course had been designed with input from senior marketing professionals to gain knowledge and experience in the latest leading edge marketing communications thinking, tools and techniques. As a result of this course you will be able to operate at both a strategic and tactical level within the global marketing communications profession. The ethos of the course is to provide you with knowledge and understanding of the wider philosophy of marketing communications and to apply this knowledge through application to real world marketing communications practice.
Principles of Marketing
The Customer Experience
Strategic Marketing and the Global Environment
Branding and Corporate Reputation Management
Driving Marketing Communications
Contemporary Perspectives in Customer Engagement
Consultancy Experience Project
Internship Experience Project
Business Research Project
Global Experience Project
The MSc in Applied Corporate Brand Management (with Professional Practice) incorporates a 16 week work placement component at a company or a consultancy. The unique feature of the work placement distinguishes the programme from other Masters in the country.
Corporate Branding Theory and Issues
Applied Corporate Branding
Strategic Corporate Brand Management and Consulting
Strategic Corporate Marketing
Understanding Business and Management Research
Global Diversity Management
International Business Ethics and Corporate Governance
This MA in Design and Branding Strategy prepares students from design and other creative disciplines to design innovative strategies and act as a catalyst for change. This can apply in the design, branding and related professions and businesses, education and other organisations.
Strategic Design Management
Branding Strategy Studies
Innovation Strategy and Management
Design and Branding Futures: Seminar & Workshop Programme
Design and Branding Research Project 1
Design and Branding Research Project 2
This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise.
Strategic Marketing Planning
Strategic Brand Management
Marketing: A Critical Introduction
Advertising and Marketing Communications
Public Relations and Reputation Management
The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas. The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.
This programme explores current issues and thinking in brand management as a core function of an organisation, with the goal of helping you forge a successful career in marketing and brand communications. You’ll gain a deep understanding of the brand manager's role in an international business environment and develop decision making and problem solving skills in relation to overarching brand-related marketing strategy. Rigorous examination of case studies will help you appreciate seminal and state of the art theory and practice in brand management and marketing communications. You will draw on this knowledge to develop creative strategies in response to complex brand management issues. You'll be able to identify organisational objectives and how these influence organisational, branding and related management and communication aims and strategies. Through this course you will develop the ability to critically analyse, evaluate, synthesise and make judgments about branding, brand management and related marketing and communications theory and industry practice. The MSc Strategic Brand Management is designed both for recent graduates, with little or no working experience, and for those who have been working and now wish to pursue advanced study in this specialist subject.
Professional Skills and Ethics
Brand Communities and Tribal Marketing
Social Marketing Practice
Integrated Marketing Communications
Digital Marketing Management
Strategic Brand Management
PR and Organisational Communications