Events play a vital role in society, providing not only culture and entertainment for millions but also enabling cities and destinations to promote and regenerate themselves. Every facet of our society is involved in events, from business meetings and conferences to music festivals and sport. Across this global industry, it is recognised that the events sector needs trained professionals if it is to continue to thrive and develop. This programme provides you with both the education and training to become a professional event manager, capable of organising both small and large scale events. Through a balanced set of modules, you will gain advanced understanding in how the event industry works and develop expertise in planning and managing different events. You will have the opportunity to enhance your knowledge and skills, specifically in relation to the international events industry and also in the core areas of business and management generally. Our programme offers you an exciting opportunity and engaging environment to explore the issues and problems faced by event professionals. By completing a series of challenging, creative, real-world assessments you will learn how to design, plan, stage and evaluate events. Central to that learning experience will be the requirement to run a live event yourself.
Understanding the Events Industry
Event Services Marketing
Event Design and Production
Accounting and Finance for Business
Event Operations Management
Conference and Exhibition Management
Ethics and Corporate Social Responsibility
The event industry is one of the fastest growing service sectors in both the UK and Internationally. This expansion has increased the requirement for event managers to be trained and qualified to a professional management level. The Event Management MSc degree at Coventry University aims to take enthusiastic and career driven graduates and educate them up to and beyond the industry level. This degree is designed for those who have prior experience in events, but is also suitable to those seeking to work in this dynamic and exciting industry.
event planning and project management;
event sustainability and risk management;
international event perspectives;
managing people in the event industry;
events marketing and sponsorship;
facilities and events operations management.
entrepreneurship and small business;
advertising and PR;
This internationally focused MSc is designed to prepare you for a career in the events industry at a senior level. Course content is research-informed and up-to-date with the latest sector trends. This specialist programme offers an appreciation of the theoretical insights, knowledge and practical competences that are required in the events workplace. Through a combination of theoretical and practice-oriented study, you will develop the knowledge and skill set required to conceive, promote and manage events successfully. There is an emphasis on strategic insight and a critical understanding of the operating environment. You learn from, and work alongside, academics with significant research, consultancy and practitioner experience. Throughout the programme you will benefit from engagement with industry professionals and visiting speakers.
Arts, Performance and Society
Brand Management (Option)
Crisis Communications (Option)
Disaster Management (Option)
Event Design and Implementation
Finance and accounting (Option)
Humanitarian Logistics (Option)
Innovation and Event Creativity
Research Design and Methods
Sustainability of Tourism and Events
The Fashion Industry (Option)
The Visitor Experience at Cultural and Heritage Attractions (Option)
The event industry is one of the youngest and fastest growing industries in the world today, playing a key role in economic development and social wellbeing, and stimulating business and leisure travel - both nationally and internationally. By studying our MSc in Events Management, you will be equipped with an in depth knowledge and understanding of planning, organising and evaluating the impact of a wide variety of events. Throughout the course you will develop the professional and transferable skills you need to make your mark in this exciting and dynamic profession.
Critical Issues in Tourism and Events Management
Meeting Customer Needs
Events and Festivals: Planning and Management
Staging and Evaluation of Events
Work-based Learning in Events and Tourism
The programme is designed to be attractive to those individuals who wish to augment a first degree, with an understanding of management. The Master of Science degree at Chester Business School is designed to provide both recent graduates and those wishing to develop management careers with a contemporary and sophisticated understanding of the subject area. This pathway will enable participants to develop a depth of understanding of contemporary events management issues from both an operational and strategic perspective. Students will be able to critically examine current thinking, theory and practice in Events Management. Students will also gain a critical appreciation of operations management within events management organisations. Events Managers face a number of key operational and strategic challenges in this fast-moving and dynamic field of study and the Events Management pathway will allow students to understand, examine and apply knowledge to meet these challenges. The programme provides an appreciation of the latest new developments both in the theory, practice and application of Events Management practice.
Management Research Project
Management Research Methods
Strategic Financial Management
Events Management in Practice
Strategic People Management
Venue Management for Events
Managing in Organisations
This distinctive course meets the needs of the expanding cultural events and festivals industry perfectly. It explores the connections between culture and business and demonstrates how to apply theory, key skills and knowledge in practice. It offers an excellent learning experience combined with intensive study and research options. You could work alongside leading organisations such as the British Arts Festivals Association, Festival Republic (the company behind Lattitude, Reading and Leeds), Glastonbudget, The Spark Children’s Art Festival, and many more. At the heart of the degree is the drive to develop a solid understanding of the synergies, theory and practice of developing and managing cultural and arts-based events.
Festivals and Events Practice
Marketing for the Creative Entrepreneur
Business Planning for the Creative Entrepreneur
Cultural Policy and Planning
Museum Exhibition and Design
Managing a Business Web Presence
Dissertation/ Work Based Project