The MPhil in Strategy, Marketing and Operations (SMO) is an intensive nine-month programme that prepares you for continuation to the CJBS PhD in the fields of Strategy, Marketing or Operations Management.
Marketing has become one of the most popular fields of postgraduate study in recent years. The world of business is central to our society. Managing the interface between business and consumers is critical to commercial success. This programme will help you to develop an integrated and critically aware understanding of marketing and organisations and equip you to meet the strategic challenges of the global market place.
Contemporary Global Issues in Management
Consumer Behaviour and Marketing Research
Contemporary Conceptual Issues in Management
Dialogue and Debate in Marketing (Masterclasses)
Creative Marketing Communications
Entrepreneurship Creativity and Innovation
Ethics, Organisations and Management
International Financial Management
Leadership in Organisations
Managing Natural Resources
Managing People in Global Markets
Marketing and Society
Non-governmental Organisations (NGOs): Critical Perspective
Scenario Thinking and Strategy
This innovative one-year programme examines the fundamentals of marketing strategy, new technologies and the marketing opportunities they present. The programme has a strong emphasis on real-life case studies to give a true understanding of strategic marketing practice, preparing students for a marketing career in a range of established businesses or entrepreneurial ventures. The programme will be taught primarily by academics from the Business School, together with guest speakers from industry and the wider Imperial College community, experts in their field. Technology is an integral part of the MSc Strategic Marketing programme. It will include a range of teaching innovations that will enhance your learning and bring digital media, in particular social media, into the classroom. Student assignments will be submitted as wikis when appropriate and all material will be provided digitally rather than on paper. Websites will be used in a learning context but students will also be required to develop a website as part of their business plan.
Marketing and Innovation
New Challenges in Marketing I
Online Technology in Marketing (online course)
Digital and Interactive Marketing
New Challenges in Marketing II
Marketing Plan Competition
Marketing Consulting Project
You’ll learn how to apply a reasoned framework to tactical positioning and the optimisation of marketing decisions. You’ll gain advanced-level training in contemporary marketing and develop a critical awareness of current issues in marketing. Perhaps most important of all, you’ll get to work alongside other future leaders at the leading-edge of research and practice in the field.
Marketing and Consumer Psychology
Integrated Marketing Communications
Marketing Management and Strategy
Research Methods for Marketing
Arts, Heritage and Tourism Marketing
Marketing and Society
Retail Marketing Management
Consumers and Consumption
Contemporary Marketing Communication
This programme is for graduates with significant academic or work based experience of marketing who are seeking to enrich their existing knowledge, and build a base for successful careers in industry or the public services, or for further study (PhD).
Marketing in Practice
Researching Markets and Marketing
Developing a Critical Understanding of Marketing (Consumer, Business to Business and Product, Service Systems)
Business Models and Market MakersBusiness Models and Market Makers
Managing Marketing Channels
Managing Prices and Profits
The employment record of our graduates is excellent and they are in demand from private and public sector organisations for their analytical skills. Departmental scholarships are available for the best-qualified applicants. Our approach emphasises four themes: Quantitative Modelling: building and using mathematical and statistical models to help people plan and make better decisions. Systems Thinking: seeing the whole picture, not just part of the problem. Consulting Skills: how to work with people and to make an impact. Real World Focus: putting theory into practice.
Applying Statistical Models in Business
Problem Solving Skills for Consultants
Introduction to Management Science and Marketing Analytics
Data Mining for Marketing, Sales and Finance
Marketing Analytics and Modelling
Marketing Research Methods
SAS Programming for Business Analytics
Pricing Analytics and Revenue Management
ERP (Enterprise Resource Planning) Systems
C++ Computer Programming
What Will You Study Designed for graduates who have not studied marketing before, this new Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers.
This programme offers an exciting opportunity for graduates with an interest in marketing and management to develop a deep understanding of marketing theory and practice. During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context. Students on the programme will benefit directly from expert teaching from leading researchers and academics, many of whom are world-renowned in their fields. Overall, the programme's strategic aim is to impart marketing knowledge and analytical skills that will prepare you for any marketing management role within a multinational organisation.
Accounting and Financial Management
Human Resource Management
Innovation and Entrepreneurship
Marketing in the Organisation
Skills for Employability and Personal Development
Digital Marketing and Social Media
Making Marketing Work
Business Market Review
Strategic Marketing Solutions