Digital Marketing is totally pervasive in modern business, and the demand for knowledgeable and skilled marketing professionals has never been higher From the rise of online advertising and the advent of social media, to the increasing importance of video, this constantly changing landscape and presents marketers with both challenges and opportunities. The MSc in Digital Marketing at Southampton University is perfect for students who have previously studied marketing at undergraduate level and who wish to develop a deeper understanding of the tools and techniques available to marketers today. The course is designed to reflect the needs of students who are living in, and intend to work in, the digital economy, providing a breadth of knowledge and skills in key digital marketing disciplines.
Marketing Communications and Media Management
Marketing in the 21st Century
Building Customer Insight
Design Thinking in Marketing
Retailing in the Digital Age
Advanced Digital Communications
Report Writing Skills
Essay Writing Skills
The MSc Digital Marketing has been designed to equip you with relevant knowledge and practical skills. This Masters level course develops the necessary skills that will prepare you to design, deliver and evaluate digital marketing strategy and campaigns.Digital marketing strategy and digital services are an essential, invaluable and unavoidable part of any communication or marketing strategy. In order to meet the needs of today's consumers, audiences and markets, it is essential that organisations embrace and utilise specific techniques, technologies and strategies. This course has professional practice at its core with content being created and delivered by both academic staff and industry practitioners. The structure and content of the course will allow you to work on real campaigns in collaboration with relevant businesses.
Digital Production Tools And Techniques 30 Credits
Digital Marketing Strategy 30 Credits
Digital Public Relations 30 Credits
Methods, Metrics And Analytics 30 Credits
Dissertation 60 Credits
Digital Marketing Project 60 Credits
With companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. With this MSc you’ll learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.
Analytics and Databases
Branding and Marketing Communications
Corporate Governance and Ethics
Leadership and Management Essentials
Marketing and Strategy
Relationship Marketing and CRM
Research Methods for Decision Making
Social Media Practice
Digital marketing is a unique discipline that applies cutting edge technologies to enhance organisational efforts in engaging with consumers, partners and other stakeholders. Organisations require and seek qualified employees who have current knowledge and skills to develop creative marketing solutions in the digital world.
Principles of Digital and Social Media Marketing
Web and Social Media Analytics
Applied Brand Management
Marketing Consultancy Research
Advanced Digital and Social Media Design
Contemporary Issues in Marketing
Digital Marketing Portfolio or Company Internship
This programme introduces students to digital marketing management within the international marketplace. Our MSc International Marketing Management with Digital Marketing will be of interest to students who are living in, and intend working in, the digital economy looking to differentiate themselves within a expanding job market.
ICT Utilisation within the SME context
Communications and Branding
Research Philosophy and Practice
Advances in Digital Marketing
International Trade Law
Issues and Trends in Tourism
As technologies continue to develop in terms of availability and functionality, even greater opportunities will arise for those individuals who are able to combine traditional marketing insight with a true understanding of digital technology, capturing these benefits and articulating them at both an academic and vocational level. These individuals will be at the forefront of the on-going “digital revolution”.
Digital Media - Analysis and Design
Digital Media - Development and Application
Digital Media Marketing Development Project
The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.
Digital marketing in context
Digital marketing current and emerging technologies
Marketing, consumer and business insights
Digital marketing strategy and planning
Digital marketing campaign management
Research methods for digital marketing
Activity based learning project
You will learn how to integrate new tactics and strategies with traditional marketing tools and practices to capture new customers, build customer loyalty, provide superior customer service, and conduct market research. You will understand the value of, and methods for, determining return on investment of Internet marketing programs, as well as online visitor and buyer behaviour.
Marketing Metrics and Analysis
Strategic Marketing in the Digital Era
The Digital Customer Journey: Data, Profiling and CRM
Digital Campaign Management and Media
Dissertation Preparation and Research Methods
Developing Global Management Competencies I
Developing Global Management Competencies II
Academic and Professional Development
NBS Masters Consultancy Project
The Newcastle Business School Masters Dissertation